|About Cherokee Global Brands
Cherokee Global Brands is a global brand marketing organization that manages a growing portfolio of fashion and lifestyle brands including Cherokee®, TONY HAWK® Signature Apparel and Hawk Brands®, Liz Lange®, Everyday California®, Sideout®, Hi-Tec®, Magnum®, 50 Peaks® and Interceptor® across multiple consumer product categories and retail tiers around the world. As part of our business strategy, we also regularly evaluate other brands and trademarks for acquisition. We believe the strength of our brand portfolio and platform of design, product sourcing and marketing capabilities has made us one of the leading global licensors of style-focused lifestyle brands for apparel, footwear, home products and accessories.
As a brand marketer and manager, we do not directly sell product ourselves. Rather, we earn royalties when our licensees and franchisees sell licensed products bearing the trademarks that we own. We have licensing relationships with recognizable retail partners in their global locations to provide them with the rights to design, manufacture and sell products bearing our brands. We also have licensing relationships with manufacturers and distributors for the manufacture and sale of products bearing our brands.
We provide our licensees with access to our proprietary 360-degree platform. We believe that our retail responsiveness process and 360-degree value proposition have allowed Cherokee Global Brands to address the growing power of the consumer and the present and future needs of the wholesalers and retailers that sell our portfolio of lifestyle brands. Based on consumer research, retail insights and brand insights that we continually measure, evaluate and incorporate into our 360-degree platform, we believe Cherokee Global Brands has become a key strategic partner to our licensees. We believe our licensing partners rely on our vision, which defines the growth potential and trajectories of our brands; the agility we afford to them through our 360-degree platform, which is designed to quickly seize opportunities and integrate new innovations; and the opportunity to realize global, multi-channel, multi-category scale through our portfolio of lifestyle brands and our platform capabilities. We have license and franchise agreements with leading retailers and manufacturers that span over 110 countries in 12,000 retail locations and digital commerce.